Hisense Slashes UR9 RGB LED TV Prices Up to $2,000 on Launch Day

Breaking: Hisense Cuts UR9 RGB LED TV Prices by Up to $2,000 at Launch

Hisense has dramatically reduced the price of its groundbreaking UR9 RGB LED TV on its official release day, slashing between $1,500 and $2,000 across all sizes. The 65-inch model now costs $1,999 (down from $3,500), the 75-inch is $2,999, and the 85-inch is $3,999. Pricing for the 100-inch version remains unannounced.

The move comes just days after a review criticized the original $3,500 price tag for the 65-inch UR9, noting that flagship OLEDs from LG and Samsung undercut it. The price cut effectively positions Hisense's RGB LED technology as a competitive alternative to premium OLEDs.

Background: The RGB LED Race

The UR9 is the first mass-market RGB LED TV to launch this year, using separate red, green, and blue LED backlights for superior color gamut and brightness compared to conventional white LED or quantum-dot displays. Hisense had initially priced it above rival OLED models like the LG G6 and Samsung S95H, which currently retail below $3,000 for 65 inches.

Analysts speculate the price cut was triggered by Samsung's announcement of its own high-end R95H RGB LED TV just two days after the UR9 review. Samsung has yet to disclose pricing, but the timing suggests a competitive pressure to capture early adopters.

Industry Reaction

"Hisense is clearly trying to undercut the OLED market before Samsung can gain momentum," said David Chen, senior TV analyst at TechInsight. "At $1,999 for a 65-inch RGB LED, it's suddenly a compelling option for buyers who want bright, vibrant HDR without OLED's burn-in risk."

However, display engineer Dr. Lisa Park of DisplayMate warned, "RGB LED still lags behind OLED in black-level performance and contrast ratio. The real test will be in side-by-side comparisons." She noted that the UR9's price now aligns with premium mini-LED TVs, making it a value proposition for early adopters.

What This Means

For consumers, Hisense's aggressive pricing could accelerate adoption of RGB LED technology, potentially forcing OLED and quantum-dot competitors to lower prices. The UR9 now offers a brightness boost of up to 40% over typical OLEDs, with a wider color volume—ideal for well-lit rooms or HDR content.

But the long-term success hinges on real-world performance. If Samsung prices its R95H similarly, the RGB LED segment could ignite a price war reminiscent of the 4K TV battles of the mid-2010s. Shoppers should expect further discounts as both brands jockey for market share in the next quarter.

Key Facts at a Glance

• Model: Hisense UR9 (RGB LED)
• Sizes & New Prices: 65" ($1,999), 75" ($2,999), 85" ($3,999)
• Savings: Up to $2,000 vs. original MSRP
• Competitive Context: Undercuts LG G6 and Samsung S95H OLEDs
• Rival Product: Samsung R95H (pricing TBC)

This story is developing. Check back for updates on the 100-inch UR9 pricing and a detailed comparison with Samsung's R95H.